How we tripled XPEL Middle East's Instagram audience, onboarded 5 new authorised installer garages across the UAE, and built a content engine that turns 20+ luxury car wraps every month into high-performance social media.
Each new installer garage is onboarded with a dedicated social media spotlight — introducing them to XPEL's growing UAE audience and driving qualified customer enquiries directly to their location from day one.
XPEL is the world's leading paint protection film brand. In the Middle East, luxury car ownership is among the highest per capita on the planet. The opportunity was obvious. Connecting XPEL to that audience — and building the installer network to serve it — was our job.
We took full ownership of @xpel_middle_east — strategy, content production, scheduling, community management and hashtag architecture. The account went from static product posts to a dynamic, car-culture-driven channel that luxury vehicle owners actively follow.
We built a monthly content production workflow centred on the 20+ luxury cars wrapped across XPEL's installer network. Every Lamborghini, Rolls-Royce, Porsche, and G-Wagon that goes through an XPEL garage becomes a piece of premium social content — before, during, and after the install.
In the UAE automotive space, nothing stops the scroll like a flawless PPF reveal on a hypercar. We made Reels the primary content vehicle — transformation videos, close-up PPF detail shots, and installer process clips that drove 82% of all engagement on the channel.
Social reach drives B2B as much as B2C in the PPF space. As XPEL's profile grew across the UAE, 5 new garages joined the authorised installer network. Each new partner received a dedicated onboarding spotlight — putting their facility, team, and location in front of XPEL's full regional audience from day one.
We produce 30+ pieces of monthly content in both English and Arabic — ensuring XPEL connects equally with UAE nationals, expats, and the wider GCC luxury car community. AI-assisted production keeps quality high and turnaround fast without compromising on cultural authenticity.
Growth tracked via Meta Business Suite. Installer data verified against XPEL's authorised network records. Ongoing retainer engagement — 2024 to present.
In the UAE, a Lamborghini Urus being wrapped in XPEL Ultimate Plus is not a product shot — it's a cultural moment. The Middle East's obsession with luxury cars means that every install is an organic content opportunity. We built a system to capture every single one, turning the workshop floor into a content studio.
Every new authorised garage that joined XPEL's network did so in an environment where XPEL's Instagram was already growing fast. A visible, aspirational social presence doesn't just attract customers — it attracts trade partners. The 5 new installer onboardings proved that B2B network growth follows B2C brand building in the automotive PPF space.
Dubai's UV index, sand, extreme heat, and constant road debris make PPF not a luxury — it's a necessity for anyone serious about protecting a high-value car. Content that educated the audience on this reality converted browsers into buyers faster than any promotional post. Awareness-first content strategy outperformed pure sales messaging at every stage.
XPEL is the world's leading manufacturer of paint protection film — a clear, self-healing, UV-resistant polyurethane film applied to vehicle surfaces to protect against rock chips, scratches, sand, and environmental damage. In the Middle East, where extreme UV exposure, sand, and high-speed desert driving threaten even the most robust factory finishes, XPEL is the definitive choice for luxury and supercar owners. Their UAE network of authorised installers serves everything from daily drivers to seven-figure hypercars.
If we tripled XPEL Middle East's audience and expanded their installer network at the same time, imagine what we can build for your automotive or luxury brand. Let's find out.