All work
Project · UX & Product Design

WWFSupport App — Micro Product

An integrated app that makes supporting WWF effortless — donate, volunteer, explore causes in AR/VR, and turn everyday social sharing into real-world impact. Do your part, your way.

Sector
Non-Profit / Conservation
Services
Product Design · UX Strategy · Service Design
Research & methods

Willing, but Time-Poor

The audience is young and time-poor — but genuinely willing to support a cause, whether that's animal welfare, saving a species or protecting the environment.

Research showed the intent is there; what's missing is motivation, time, and at times the financial means. The goal was simple: direct that goodwill into real support, without friction.

The challenge

Four Barriers to Act

  • Time — the audience barely has a few spare minutes at the end of their day.
  • Money — a group still building financial stability needs alternative ways to help.
  • Message — most NGO messaging isn't convincing enough to move the youth.
  • Process — getting involved is tedious and too often uninteresting.
The idea

Support, in Any Form

  • 360° video, VR & AR to put you inside the cause
  • Donations made possible immediately, in a tap
  • See the real impact of what you gave
  • Turn sharing into impact — “100 shares feeds an animal”, challenge a friend
  • Volunteer your expertise physically or digitally
The product

One Integrated App

An integrated mobile application that lets users support in the traditional ways — and go further: share their efforts, rally their network, and explore virtually the real situations of the causes being fought for.

Supporting WWF becomes something you can do from anywhere, in your own way. You choose. You decide. Your support makes a difference.

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