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Project · Product Design & Strategy
PayspoonMicro-credit App
Designing credit access for India's young dreamers — a category-defining micro-credit product built on trust, not credentials, with dignity and ease front and centre.
Designing credit access for India's young dreamers — a category-defining micro-credit product built on trust, not credentials, with dignity and ease front and centre.
The founders came to us with a problem: for millions of students across India, accessing even ₹800 for books or ₹600 for a cab was nearly impossible due to a lack of formal credit history.
We uncovered a gap that wasn't just financial — it was social, emotional, and structural. Together, we created a category-defining micro-credit product that put dignity and ease front and center.
Payspoon was built on trust, not credentials. From 100+ interviews to campus visits and bus rides with students, we created a system that understood their day-to-day life.
The app grows with them — offering small, fast credits and zero judgment.
Payspoon launched as more than a product — it became a silent nod to every youth who just needed a small “yes.” A belief system in motion.
The design communicated not just usability, but dignity and possibility.
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